Monzo

YOU
MAKE MONZO, MONZO

With its roots in fin-tech, Monzo is a very different bank. It started as an app, and with a loyal customer base, it’s become one of the fastest growing and most popular banks in the UK.

BACKGROUND

If there was a bank that ever truly listened to its community, it’s Monzo. It’s what makes them different. They’ll take their ideas on board, try them out, tweak them, learn from them, and evolve them in a completely transparent way.

We put this informal, two-way relationship at the heart of our campaign, to demonstrate that Monzo is not like any other bank.

LAUNCH TV

OUTDOOR

Monzo was famous for its fluro coral coloured card. So when it came to OOH it was important we leveraged this key asset, we even printed the outdoor in a special fluro process colour to match the actual card.

CREDITS

Creatives - Tian Murphy and Charlie Gee.
ECD - Paul Jorden
Agency - WCRS/ENGINE
Directors: Big Red Button
Editor: Saam Hodivala
Sound Design: Ben Leeves (Jungle Sound)
Post: Electric Theatre Collective
Still illustration: Robert Hunter